There is no doubt that a blog is a powerful tool.  For the blogger, it offers a platform that is welcoming of self-expression, opinions, and makes it easy to document one’s train of thought.  For the reader, it offers a place for ideas, inspiration, and solutions.  For all parties involved, a blog serves as a “hub” that sparks conversations, offers solutions and  provides value around a niche or topics of interest.

Here is a succinct video with Seth Godin and Tom Peters discussing this amazing tool:

Seth Godin & Tom Peters on blogging

Here are some additional points about blogging and how it can be effective:

  • A good blogger starts with self-awareness and embraces their passion and strengths. From there, genuinely communicating that passion to others leads to success.
  • Many question their writing abilities and whether or not they’re sufficient to start a blog.  As a blogger, you can improve your writing abilities & techniques with time.
  • When in doubt about a blog post, reading it out loud can highlight areas with room for improvement.
  • With time, you will learn different techniques and ways to communicate what you have to say.  It may be a combination of words, photos, videos, graphs, etc.  The key is to be open to creativity.
  • At the end of the day, there may not be a method to the madness.  It is your blog.  Feel it out over time and you will find what works best for you.
  • Social media is about being simply human.  Pay close attention to your readers – embrace their feedback and give them more of what they want and what is of value to them.
  • Make it a priority to connect with your readers – online and offline.  Amazing friendships come from this amazing tool that is a blog.

 Do you blog?  Why do you blog?  Share a link to your blog so we can start a conversation.

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