Big Picture

How to Create Your Brand and Tell a Short, Impactful Story

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Where are you in the process of building your brand and telling your story?  Maybe by now you’ve heard the importance of doing so.  Having a strong brand makes it easy for people to quickly recognize anything associated with you.  This could be via your logo, the colors you wear, the quality of your work or how you make others feel when they interact with you.  Whether you’re just getting started or you’re the process of tweaking your brand, here are some things to consider.

Key components of a strong brand

You want a brand that’s effective.  Think about brands such as Coca-Cola, Dell and Canon which have remained strong over time.  Despite changes in their preferences, customers have looked to these brands to consistently deliver on certain expectations.  With this resilience, these brands have proven themselves to be strong.  Determine what you want to be known for and be consistent in your delivery.  This way, you can also ensure you’ll have a successful and strong personal brand. Read more here.  Read even more here.

Creating your brand

Take some time to define your brand.  Be mindful, however, that the landscape is always changing and similarly, you may need to tweak your brand over time.  So there’s no need to pressure yourself about being perfect from the onset.  Take time to evaluate whether or not your branding strategy is effective or if you should try something different.  Leverage your big picture perspective to determine if you’re on track to meeting your overall goals, identify changes you should make and implement them.  Build in periodic assessments as you map out your branding strategy.  Read more here.

Telling your story

Once you’ve defined your brand, how do you go about spreading the word and letting the world know about it?  This takes some strategy but it also goes back to a very human element.  When we get together with friends and family, what do we do?  We tell stories of events, funny occurrences, what happened last time, etc.  These stories provoke emotions and reactions such as laughter, nostalgia, and happiness; and through these reactions, we’re able to better connect with each other.  Telling the story related to your brand works similarly in that it helps others connect with your brand in a very fundamental way.  Read more here.

Keeping your story succinct

How do you ensure you get your entire story across when all the time you’re allotted is 45 seconds in an elevator?  Sometimes you’ll have a very short amount of time in order to communicate the who, what, why and how related to your brand.  So you should be ready with a succinct version of your story for such times.  Your pitch should cover the important aspects of your brand in addition to the next steps for people to find additional information.  Read more here.

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10 Uplifting Picture Quotes on Owning Your Day and Creating Your Future

We all like and want results to be instantaneous; the same goes for our personal progress and success.  But these quotes remind us that we make progress by getting started and taking small steps. Cumulatively and with time, we see results.

Each day should serve as an opportunity to start anew, get things done and plan for starting fresh the next day.

You can use these picture quotes as a friendly reminder via your computer, cellphone or tablet wallpaper.  Use these tips to take ownership of your day, stay on task and to not be too hard on yourself when you feel like you’re doing something small.  Remember that small things are crucial pieces of the big picture!  Share these picture quotes on Facebook, Twitter, Pinterest and Instagram so your friends benefit also!

 

Did you enjoy these picture quotes?  If you have any thoughts on them that you would like to share, feel free to do so in the comments section below! Don’t forget to share them with your friends and family also!

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Igniting Your Entrepreneurial Spirit

The entrepreneurial spirit gives you hope and drives you to make something out of nothing.  See how I previously defined it here.  It empowers you believe you can get from point A to K, without directions and by taking an unplanned route.  Once you get to point B, you’ll leverage your experience from getting from point A to B to figure out how to get to point C.  There’s a risk you won’t make it to point K, but despite that, the entrepreneurial spirit tells you it is ok to try. The entrepreneurial spirit in rooted in the belief that effort and small steps are better than making no progress at all.

So how do you ignite your own entrepreneurial spirit?

Before Editing

Take ownership of what makes you unique.  Be in tuned to who you are, what is important to you and what you stand for.  Make a conscious effort to prioritize those things and customize your life so you experience more of them. Yes, it is possible to customize your life!  Remember that life didn’t come with a handbook so what society prescribed as the path may not be the one for you.  And that is perfectly fine.  But the responsibility to celebrate who you are and create the life you want is yours.

After Editing

Insert creative moments in your day.  The exploratory nature of creativity is fundamental to the entrepreneurial spirit because creativity allows you to experiment and see things differently.  Make it a point to incorporate creativity in your day so that you’re actively doing something.  I’ve always loved photography because it provides a lasting gratification associated with a moment that captured my attention and moved me emotionally.  So most times, I’m carrying my camera and when I’m not, my phone comes in handy. In addition to taking photos, I love editing them similar to what I’ve done with this photo.  Find a creative outlet that’s manageable and give yourself permission to explore and apply by doing each day.

Choose risk-taking over risk-aversion.  We are creatures of habit and we prefer things we’re used to. We like to be and feel comfortable.  But if the entrepreneurial spirit is about doing, exploring and discovering new things, then this approach won’t work because you don’t get new results by repeating the same steps.  To get a different outcome, you have to embrace new and different approaches which involve risks.  It is an old saying but no risk, no reward.

Maintain a big picture perspective.  You will miss a lot of things if you continuously have tunnel vision.  Yes, you need to concentrate and focus on one thing at times, but it is also important to be aware of what’s happening around you.  When you’re able to read your environment well and keep a pulse of what’s going on, you’ll be more prepared for tomorrow. You’ll be better at anticipating what’s next, what to get into, what to avoid and where opportunities are.  Continue to question and think of ways to make an overall connection.  Remain mindful of the vision and keep your perspective broad.

Develop the habit of sharing.  When you take the road less traveled and go against the grain, people will stare, talk and wonder about you.  As humans, we generally feel more comfortable with things we know and are familiar with.  So anything outside the norm tends to make people uncomfortable. Instead of letting this reaction discourage you, use it as an opportunity to inform others and share your story.  Let them know what drives you and what you’re passionate about. Tell them what you want to accomplish and how you plan to do it.  As they begin to understand, you’ll notice them becoming more supportive, congratulating you on your courage and possibly expressing a desire of wanting to do the same.

Have you identified your entrepreneurial spirit?  Are you looking to ignite it?  If you already have, how do you keep it active and maintain it?

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