Innovation

If You’re Creative, The World Needs You Now

Our world is becoming more and more complex.  Competition is now global, change is happening by the second, the flow of information and communication is at record speed and businesses are faced with new challenges.  Globalization isn’t new but it is in full-force and aside from affecting businesses, it is also affecting individuals.  As new issues present themselves, individuals and businesses are forced to go back to the drawing board and try new approaches.

For this reason, creativity has become imperative.  Creativity is the ability to generate something new – whether it is an idea, process, or product.  In a complex world where companies must find ways to differentiate their products and maintain their competitive edge, this is key.  Similarly, as human capital competition extends beyond borders, this is also an asset for individuals.

Here is some more about why creativity adds value:

Now, more than ever before, the world needs creativity by Eric Frank, Executive Creative Director, Saatchi & Saatchi, Sri Lanka.  Here is a great takeaway that was shared in this article:

“For me business is not about wearing suits, or keeping stockholders pleased. It’s about being true to yourself, your ideas and focusing on the essentials.” – Sir Richard Branson

Are you ready to unleash your creativity?

The secret to unlocking your amazing creativity  by Jim Connolly.  Remember this from the article:

“Your unique mind and all those experiences you have lived through, have created an astonishing, uniquely creativity machine.”

So where is the best place to get your creative juices flowing?!

20 Reasons Why Creative People Like to Work in Cafes from Idea Champions.  Here’s something to think about from the article as to why you should consider where you turn up your creative notch:

“The act of going from your office to a cafe gets the creative juices flowing.”

Creativity should be embraced.  For the individual, the process is therapeutic and it adds value to the world.  If you’re already open to it, what is your creative process?  If this is a new consideration for you, what are some of your challenges?


Innovatively Bootstrapping Your Launch With Google

Armed with a dream, the willingness to work hard, and very little in their pocket, many are preparing for their big launch.  Whether it is revisiting and revamping your personal brand or introducing your small business to the market, a launch can take various forms. Keeping costs down and bootstrapping has always been a possible approach, but these days technology and social media have made it a lot easier.  Resources, a long-existing limitation for one-man shops have become more available and you now have help in doing more with less.

To that end,  Google has developed some great products that are of little to no cost and can help you maximize your efforts.  Here are some of them:

Google Email.  Gmail gives you a lot of free email space!  This comes in handy for incoming mail from customers, newsletters you sign up for, personal emails etc.  Better yet, gmail allows you to create labels which help in categorizing all your mail.  You can even have mail bypass your inbox and go directly to the folders you create.  If you have multiple email accounts to keep up with, instead of reading each one separately, gmail allows you to forward them and respond from the email address where you received the email.  You can even prioritize your mail as they come in!  Gmail offers great options, lots of space, and helps promote efficiency since you’re able to organize all your mail in one place.

Google Voice.  Google Voice allows you to set up a phone number and account where you’re able to make and receive calls.  Depending on where you’re calling, it may even be free!  Once you set up your account, you can even have calls forwarded to an office or mobile phone.  If a call goes to your voicemail, you can access it via your Google Voice account or via email after it has been transcribed.  The application also allows you to screen or block callers or have conference calls.

Google Calendar.  Google Calendar gives you multiple viewing options – by day, week, month, etc.  This application makes collaboration easy as you’re able to invite others via email to the events your schedule or even share your public calendar and vice versa.  The calendar also offers notifications whether your preference is via email or a pop up and you’re able to schedule the amount of time prior to your event that you would like to be reminded.  If your email account is linked to your smart phone, you can also easily sync your scheduled event to your phone’s calendar.  Google Calendar is great for managing your busy schedule and it isn’t complicated!

Google Documents.  Google Docs is great if you have documents that you would like to access on the go – whether these are invoices or contracts.  You can open and edit most Office documents such as spreadsheets, word documents or presentations.  It saves your work and you’re even able to share it with others.  And when you’re back at your computer, you can easily sync your documents!

Google Alerts.  If you’re looking for an efficient way to keep up with what others are saying about you, your business, or your blog, Google Alerts is the way to go.  Similarly, you can keep up with your niche market or competitors.  You can set up key words and you can choose how frequently you would like to be emailed.  You can choose the sources of your alerts such as blogs, web searches, or news stories.  As you’re able to manage your alerts, you can always change your preferences or even add more!

Google Analytics.  If your business is engaging in social media, it is important to measure and be able to speak to your return on investment.  Google Analytics allows you to see who is visiting your site and where traffic is being driven from.  Globally, you can see where your best visitors are located and you can see how people are moving about your site.  You can see your most popular content and see at which point customers leave the shopping cart.  Altogether, Google Analytics provides useful feedback and information that you can use to better serve your customers and ensure you satisfy your market.

As always, Google provides great applications to keep you efficient as your grow your business and brand.  And if keeping costs low and bootstrapping is part of your strategy, Google is on your side as a lot of these applications are free!

Which Google products have you used and how have these added value to what you do?


  • About

    TheAfter5Edge blog was built on the premise of leveraging one’s entrepreneurial spirit to achieve competitive edge in business and life.
  • Like TheAfter5Edge on Facebook!

  • Archives

  • Subscribe to TheAfter5Edge!

    Subscribe
  • Copyright © 1996-2010 TheAfter5Edge. All rights reserved.
    iDream theme by Templates Next | Powered by WordPress