Social Media

4 Ways You Are Limiting Yourself on LinkedIn

LinkedIn claims to be the “world’s largest professional network” and it is hard to deny that.  A LinkedIn profile has become the electronic version of one’s resume. In addition to that, it allows you to highlight your personality and, as an extension of you,  is a hub for your professional network.  It allows you to create and build professional relationships and facilitates the sharing of knowledge and insight via articles and group discussions.  TheAfter5Edge - 4 Ways You Are Limiting Yourself on LinkedIn

If you take advantage of it, it is a powerful tool that can enhance your professional situation. But are you taking full advantage of it?

Here are 4 ways you may be limiting yourself on LinkedIn:

1. You’re not taking advantage of opportunities to continue the conversation

How many times do you connect with someone on LinkedIn and the communication ends there?  You press “Send invitation” or “Accept” and then there’s silence.  Networks like LinkedIn make it easy to connect with others beyond your geographic location but maintaining that relationship comes with time and effort on your part.  This is the same was with offline relationships.  Make an effort to continue the conversation with your connections by touching base throughout the year, find out what they’re up to, find out what issues they could use help with and what their latest accomplishments are. Go a little deeper than waiting for periodic updates on your homepage.

2. You’re uncomfortable selling yourself

Many of us, especially women, have been taught to be humble and to not brag.  But is it bragging if you’re simply stating a fact?  I’d agree that how tact is applied affects how the information you’re sharing about yourself is perceive.  So provided it is done gracefully, I think it is important to share your achievements. At the very least, we’re each responsible for being our biggest proponent and supporter.  If you’re not able to exhibit confidence in yourself and your abilities, how do you expect sponsors to feel comfortable vouching for you at the decision-making table? It all starts with you. And if you don’t share your progress with those around you, the world may never know about the impact you’re making day-to-day.

3. You’re unsure about when it is appropriate to interact with “professional” contacts

If you feel this way, you’re not alone.  This is especially the case with contacts who appear to be on LinkedIn strictly for business.  They may be the same ones you’ll hear making comments about the frivolity of social media.  Yes, LinkedIn is a professional network and often, it is the next step after a networking event. But sharing knowledge, insight, engaging, building relationships and creating opportunities are all part of maintaining your professional network. You just have to be mindful that the information that’s appropriate for LinkedIn may be different from what you’d share on Facebook, Pinterest, etc.  For example, interacting with your contacts around articles on leadership, industry trends and technology will likely be appropriate if it is along their purpose for being on LinkedIn.

4. You’re not participating in relevant and timely discussions 

Many people like to wait until they feel like they’re an “expert” to contribute.  While you’re perfecting their expertise, time is passing and the topic you’re passionate about is taking a different turn.  Timeliness and relevance are important when it comes to providing valuable  feedback.  Therefore, if you have a point of view that you’re able to support, it is important to share.  Your contribution may be the fresh new approach that others who have been addressing the topic may need.  If you feel so inspired, comment on articles and statuses and join the discussion in groups on LinkedIn.  You never know who you will help with your commentary or who will see your comment and feel compelled to reach out to you to continue the conversation.

Are these limitations relevant to you?  What are opportunities that LinkedIn provides that you haven’t taken advantage of?  For the opportunities that you’ve taken advantage of, how have they helped you?   

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12 Ways PodCamp Can Benefit You and Your Business

Registration.  Name tags.  Sign-in sheets. Driving directions.  Hotels. Free stuff.  Business cards.  Does this remind you of anything?  If you attended PodCamp Philly 2011 this past weekend at Temple University, then this is all still fresh in your mind.

PodCamp is a BarCamp-style unconference where people come together to share and learn about new media such as blogging, social media, podcasting, social networking, and videocasting.  The first PodCamp was held in Boston, Massachusetts in 2006 and today enthusiasts can catch it in cities around the world such as New York, Montreal, London, Toronto and Barcelona.  PodCamp is open to everyone – experts and novice alike.

At the event this past weekend, I spoke at one session entitled Bootstrapping 101 – Using Social Media To Innovatively Optimize Your Bottom Line.  You can see a little more about the session here.  The audience was great – interactive, curious and very willing to share information with each other.  So I left my own session with a number of takeaways, thanks to them!

With so much energy and the free-flow of knowledge, unconferences such as PodCamp are packed with advantages. Let’s take a look at some of the benefits, whether you’re attending for yourself or your business.

1. Networking – This is not a day that attendees want to forget their business cards; but with laptops, tablets, and other mobile devices welcome, it is easy to keep up with the professionals, small businesses owners, bloggers, and other content creators you’ll make connections with.

2. Best practices – As you learn from speakers and participate in discussions, you’ll get insight on how your company can better improve processes and workflow.

3. Teambuilding – These events are a lot of fun if you go with a big group because you can decide which sessions members of your group will attend and debrief to share the main ideas after.  With familiar faces around, you’re bound to have a good time.

4. Increase awareness – Nothing is worse than being out of the loop.  Sitting through the various sessions broadens your knowledge and gets you up to speed with the latest and greatest.  You’ll learn what else is out there, what others are doing, and how they’re doing it.

5. Leveraging technology and tools – Because you have the latest gadget or you’re using the newest social media tool doesn’t make you an expert.  You can get tips and tricks to better use your time and become more efficient with these tools.

6. Take the pulse of the market – Do you have a great product or service idea?  What better place to find out if it will have traction than a weekend full of energetic and opinionated people?  Maximize their feedback.

7. Branding – With the opportunity to speak and share your insight during interactive sessions, you can promote your business and position yourself as an expert and thought leader.

8. Training – Some sessions will be very specific with step-by-step guides.   This is a great way to get a crash course for yourself or your team.

9. Big picture analysis – With so many passionate people and ideas floating around, you will leave revitalized and inspired.  It is a great opportunity to take some time to reflect and rethink your overall personal or business strategy.

10. Give back and share – This isn’t all about your takeaways and what you learn.  Add value to someone else’s experience by sharing what you know.

11. Take online relationships offline.  Social media is great because of its reach and the fact that geographic location doesn’t limit who you interact with.  But nothing beats a face-to-face connection which is possible if you plan to meet up with others ahead of time.

12. Take a break, get energized and have fun!  Yes, this is what it is all about.  A community of movers and shakers who want to make a difference is bound to be magnetic!

What is your experience with unconferences?  How have they benefited you?

 


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