Tag: Asset

If You’re Creative, The World Needs You Now

Our world is becoming more and more complex.  Competition is now global, change is happening by the second, the flow of information and communication is at record speed and businesses are faced with new challenges.  Globalization isn’t new but it is in full-force and aside from affecting businesses, it is also affecting individuals.  As new issues present themselves, individuals and businesses are forced to go back to the drawing board and try new approaches.

For this reason, creativity has become imperative.  Creativity is the ability to generate something new – whether it is an idea, process, or product.  In a complex world where companies must find ways to differentiate their products and maintain their competitive edge, this is key.  Similarly, as human capital competition extends beyond borders, this is also an asset for individuals.

Here is some more about why creativity adds value:

Now, more than ever before, the world needs creativity by Eric Frank, Executive Creative Director, Saatchi & Saatchi, Sri Lanka.  Here is a great takeaway that was shared in this article:

“For me business is not about wearing suits, or keeping stockholders pleased. It’s about being true to yourself, your ideas and focusing on the essentials.” – Sir Richard Branson

Are you ready to unleash your creativity?

The secret to unlocking your amazing creativity  by Jim Connolly.  Remember this from the article:

“Your unique mind and all those experiences you have lived through, have created an astonishing, uniquely creativity machine.”

So where is the best place to get your creative juices flowing?!

20 Reasons Why Creative People Like to Work in Cafes from Idea Champions.  Here’s something to think about from the article as to why you should consider where you turn up your creative notch:

“The act of going from your office to a cafe gets the creative juices flowing.”

Creativity should be embraced.  For the individual, the process is therapeutic and it adds value to the world.  If you’re already open to it, what is your creative process?  If this is a new consideration for you, what are some of your challenges?

Increasing Efficiency – Lose The Search For Perfection

The search for perfection would take time.  You would have to figure out how “perfection” is defined, what it entails and work toward obtaining its attributes.  At the end of the day, this process would require a consolidated effort to ensure that all the necessary components for perfection are achieved.  Surely this would mean going above and beyond.  But for what reason?

As humans, we’ve never been perfect.  We aren’t perfect.  We will never be perfect.

This isn’t easy to swallow, despite its truth and the fact that it isn’t news.  But if we can agree that as humans we can’t attain perfection, then the process to achieving perfection as noted above would be a waste of time.  With that consensus, I would like to highlight the following:

Perfection Versus Efficiency

Additional time and effort incurred while chasing after the unattainable concept of perfection negatively impacts efficiency.  Efficiency is all about doing more with less, doing more in less time and maximizing output versus input.  For instance, think about Henry Ford’s assembly line which increased efficiency in industries.  Ford enhanced the concept by having cars come to the factory workers (instead of the workers going to the cars) who gained efficiencies by performing the same tasks over and over.  With this approach, efficiencies in labor lead to efficiencies in manufacturing while reducing costs.

Efficiency and Performance

To increase efficiency, you have to remain focused on your overall objective.  If the objective is to complete Task 1 then do that without compromising quality.  You should also stay clear from Tasks 2, 3, and 4 if they aren’t necessary to finish Task 1.  When you are being distracted with another task, always ask yourself if it is necessary for you to meet your overall objective.  If the answer is no, then simply put, you know you should leave it alone.

Increasing efficiency is always a priority.  Whether you work for yourself or you work for a company, it is always relevant.  By extension, efficiency affects performance because it is measurable and can provide information about actual versus budget, effectiveness of strategic efforts and operational performance.  All of this information makes it easier to manage and improve efforts.


Let’s summarize.  If you have any inclination to seek perfection, stop now.  It will negatively affect your efficiency.  If efficiency is your performance measure, anything outside of meeting that objective should be eliminated.  Increasing efficiency is a vital component of operational, organizational and strategic objectives; and efficiency results provide information to better manage and react to these objectives.

Defining “Competitive Edge”

Ever heard of somebody honestly aiming to be the worst at something?  The fight is really to be #1, and with so many people vying for the top, it isn’t easy to get there.

So how do you claim that #1 spot?

For some, luck strikes time and time again. For others, their connects always come through. And for most, some preliminary work has to be put in.  At the end of the day, the vast majority of people have to position themselves to where they stand a chance at obtaining this limited resource that is the #1 spot.  You NEED to have a plan to break away from the pack!

Competitive advantage is the strategic development and application of skills and attributes in order to achieve a unique, sustainable and winning position against competitors.  With competitive advantage, you will win by presenting more value via factors that are essential to your target such as differentiation, efficiency and high-quality performance, to name a few.

The process to obtaining competitive advantage is a commitment and an investment.  And like most investments for one’s betterment, it has no expiration date and has boundless benefits to exceed the costs; so if you ask me, it is well worth it!  (I would be very interested in having a side conversation with you if you plan to convince me that there is a better investment to make than that in yourself!)

Ultimately, competitive edge brings about a sense of accomplish by your personal standards, earns you respect and makes you a go-to person in your realm, and validates why your sought after competencies make the decision about you being #1 undeniable!

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