Tag: Big Picture

How to Create Your Brand and Tell a Short, Impactful Story




Where are you in the process of building your brand and telling your story?  Maybe by now you’ve heard the importance of doing so.  Having a strong brand makes it easy for people to quickly recognize anything associated with you.  This could be via your logo, the colors you wear, the quality of your work or how you make others feel when they interact with you.  Whether you’re just getting started or you’re the process of tweaking your brand, here are some things to consider.

Key components of a strong brand

You want a brand that’s effective.  Think about brands such as Coca-Cola, Dell and Canon which have remained strong over time.  Despite changes in their preferences, customers have looked to these brands to consistently deliver on certain expectations.  With this resilience, these brands have proven themselves to be strong.  Determine what you want to be known for and be consistent in your delivery.  This way, you can also ensure you’ll have a successful and strong personal brand. Read more here.  Read even more here.

Creating your brand

Take some time to define your brand.  Be mindful, however, that the landscape is always changing and similarly, you may need to tweak your brand over time.  So there’s no need to pressure yourself about being perfect from the onset.  Take time to evaluate whether or not your branding strategy is effective or if you should try something different.  Leverage your big picture perspective to determine if you’re on track to meeting your overall goals, identify changes you should make and implement them.  Build in periodic assessments as you map out your branding strategy.  Read more here.

Telling your story

Once you’ve defined your brand, how do you go about spreading the word and letting the world know about it?  This takes some strategy but it also goes back to a very human element.  When we get together with friends and family, what do we do?  We tell stories of events, funny occurrences, what happened last time, etc.  These stories provoke emotions and reactions such as laughter, nostalgia, and happiness; and through these reactions, we’re able to better connect with each other.  Telling the story related to your brand works similarly in that it helps others connect with your brand in a very fundamental way.  Read more here.

Keeping your story succinct

How do you ensure you get your entire story across when all the time you’re allotted is 45 seconds in an elevator?  Sometimes you’ll have a very short amount of time in order to communicate the who, what, why and how related to your brand.  So you should be ready with a succinct version of your story for such times.  Your pitch should cover the important aspects of your brand in addition to the next steps for people to find additional information.  Read more here.

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10 Uplifting Picture Quotes on Owning Your Day and Creating Your Future

We all like and want results to be instantaneous; the same goes for our personal progress and success.  But these quotes remind us that we make progress by getting started and taking small steps. Cumulatively and with time, we see results.

Each day should serve as an opportunity to start anew, get things done and plan for starting fresh the next day.

You can use these picture quotes as a friendly reminder via your computer, cellphone or tablet wallpaper.  Use these tips to take ownership of your day, stay on task and to not be too hard on yourself when you feel like you’re doing something small.  Remember that small things are crucial pieces of the big picture!  Share these picture quotes on Facebook, Twitter, Pinterest and Instagram so your friends benefit also!


Did you enjoy these picture quotes?  If you have any thoughts on them that you would like to share, feel free to do so in the comments section below! Don’t forget to share them with your friends and family also!

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How To Live for More Than Summers and Weekends

At the end of each summer, everyone packs up their beach towels and water coolers and exits the beach.  The once overcrowded shore and boardwalk become eerily quiet and nostalgia sets in through fall and winter. Similarly, excitement builds each week as the weekend nears but as it comes to an end, anxiety sets in for most people.  As each new week begins, so does the countdown to the weekend.  But is this the way to live life? Why should we allow ourselves to only enjoy 2 days out of the week?  Why not enjoy each and every day that we’re granted?

I was looking at this picture of my cousins who are 9 and 4-years-old as they enjoyed a day on the beach. They were lounging and taking in nature’s beauty, without a care in the world.  Why is it that as we grow older we get so caught up in the daily hustle and bustle that we forget to slow down and enjoy the beauty around us?   It doesn’t have to be this way, but changing this mindset takes a conscious effort on our part.


Here are some ways we can live for more than summers and weekends:

Do something that you love. If you’ll be spending the majority of your week working, make sure you’re doing something you absolutely love.  This way, you look forward to getting started each morning and you’re anxious to jump out of bed.

Find an activity or hobby.  Do you like playing tennis, painting or jogging? Make time to do activities that you enjoy.  Everyone has a variety of interests and it is important to not neglect any if you’re looking for a wholesome approach to life.

Volunteer. Find ways to pay it forward and give back.  Whether you’re mentoring or serving food at a soup kitchen, it is great when you can help others.  Never underestimate the impact you’re able to make in the lives of others.  Surely you had help along your journey so imagine what it will mean for someone to know that you’re personally vested in their success or well-being.

Take your vacations.  The summer time is always popular for vacations.  But if you’re not a fan of winter, it could be a great time to escape to warmer climates.  You’ll also benefit from cheaper travel arrangements since it is less hectic then!  Plan your vacation throughout the year so you have something to look forward to every few months and you can rejuvenate periodically.

Do something new each week.  How are you doing with your list of things you want to try?  The entrepreneurial spirit isn’t something that is meant to be active only on the weekends so find time during the week and throughout the year to get involved in something new and different.

Spend time with friends and family.  If you leave the weekend as the only time for catching up with friends and family, you’ll never get to see everyone as frequently as you would like.  Everyone has to eat so using your breakfast, lunch and dinner time to catch up with people in your network is a great way to maximize everyone’s time.  With food and friends, how can anyone go wrong?

Do you feel like you can use your time more wisely during the week to get involved in activities that interest you?  Do you leave all your fun activities for weekends and summer months? Share your comments and experience below!

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