Tag: Brand

7 Ways To Create A Noticeable Impact When Working With Others

From time-to-time we all have to work with others.  Even if you work for yourself, you’ll have to interact in a group setting as people and relationships are crucial components of business and the human experience in general.  So how can you make these interactions effective?  How can you set yourself apart and create an executive presence?  How can you create a lasting impression?

Here are some ways to help you create a noticeable impact when working with others:

Have a clear vision and maintain a big picture perspective.  First you need to know what your overall objective is and what goal you’re setting out the accomplish.  Once you know where you’re going, you can share that vision with others.  Despite having your eye on the focal point, be mindful of the moving parts.  Even if you’re working on one area, step out of the details and stay abreast of the progress of other areas.

Have a plan but be flexible.  Planning always makes your work easier.  The earlier you can tackle planning, the better your entire process will be.  You’ll know when things are to be done, who will perform each task and what you need to prepare for tomorrow.  However, don’t let tunnel vision get the best of you.  Recognize that things rarely fall into place perfectly as planned so be flexible.  Be willing to make changes along the way.  Be willing to tweak and revamp your plan.  Remember the fact that you can get from point A to B via different routes.

Build and energize others.  Be passionate and interested in the work at hand.  This passion will radiate from you and energize others.  People are motivated by and gravitate toward those who take a stance.  As you share your interest with others, make it a point to bring out the best in them.  That involves mentoring, teaching and challenging them so that they develop under your watch.  Always add an element of fun and find ways to lighten the situation.  Take breaks to do small things that go a long way.  It may be recognition or an outing but give credit where credit is due.

Be dependable and follow through on responsibilities.  At the end of the day, results matter.  If you have a deadline when deliverables are due, you’re expected to execute.  So do what it takes to be that person others can depend on.  When they are wondering who can get the job done, you want to be the one who comes to mind.  Under-promise and over-deliver.

Be innovative.  It is easy to go with the status quo and do things as they have been done for years.  But you can add value when you think outside the box.  Leverage your experience and knowledge to see things from a different perspective.  Find at least one way to do something differently that will have an impact and improve results.  Both quantitative and qualitative results are good.

Face challenges directly.  When dealing with others, you’re exposed to different personalities, work styles, sense of urgency, strengths etc.  Often, this causes issues.  Deal with these issues directly. Communicate timely and effectively as needed.  Take these opportunities to help others focus on takeaways that may help them improve.  But never react based on your emotions.  Think through the situation.  Become more stern if you need to.  Your stance should be clear and effective.

Be honest, open and confident.  Being consistently honest goes a long way and will help you gain trust.  When you convey honesty and openness in your communication, others return the same.  This flow of communication is crucial in working with others so do your part to foster it.  Confidence is essential for a leader and helps you command an executive presence.  People trust those who have confidence in their proven abilities.  Highlight the key qualities of your brand.

Do you have experience incorporating these approaches when working with others?  Do you have a different approach?  Do you have other tactics that are effective?

 


Survival Skills Everyone Should Have

No matter who you are or what you do, there comes a time when you’ll find something you are passionate about, have a move you’ll want to make, or get your eureka moment when the timing is right to make something happen.  Every person is unique; and everyone has their own gifts and talents to share with the world.  So until your time comes, what do you do?

There’s a beauty in preparing for a rainy day or your window of opportunity.  You never know exactly what will come your way or when, but you’re  certainly in a better position to tackle anything if you start preparing today versus tomorrow.

As the proficiency and aptitude in a particular area, skills can be leveraged to propel you forward and to combat obstacles.  Some may be innate, but others are acquired through practice and in conjunction with additional knowledge and experience.  They enhance your performance, expertise and also your adaptability and mobility.  No matter where your destination will be, here are some skills that will facilitate your journey.

Finance & Accounting Skills.  We live in a numbers-driven world.  So everyone needs to understand numbers and how they work.  For example, if you’re a business owner and you want to increase your bottom-line, you should understand that you have the options of boosting your top-line or decreasing your expenses. You don’t have to be the one-man accounting department; but you need to understand numbers well enough to know what is happening with your business and about its performance.  Numbers not only lead to fancy spreadsheets but they display relationships that are explained by words; therefore it is important to understand how numbers drive other relationships.  Even when you have qualitative decisions to make, there may be implications that translate to numbers so be able to cut through the surface and understand the analytics and ratios and know what they’re telling you.

Money Management Skills. This goes beyond business and is personal.  Cash flow is glamorous, but it can disappear by nightfall if it isn’t handled appropriately.  How are you allocating the income you’re generating?  Are you living above what you can truthfully afford?  You may be saving, but are you saving enough?  Being consistent with tracking actual expenses, creating realistic budgets based on this and holding yourself accountable for staying within your means are  not learned overnight and take a lot of discipline.  In addition to managing your current financial situation, knowing ways to make your money grow and increasing your net worth are other challenges.  Once you understand the concepts, however, the application process can be mirrored whether it is from your personal life to business or vice versa.

Marketing Skills. If you’re in business, you’ll quickly learn that a good marketing plan can make or break your business.  Another secret that many don’t realize is that even for business, much of the impact comes down to personal branding and relationships.  At the end of the day, people do business with those they know, like an trust.  As an extension of this, a personal brand is essential in business, but it doesn’t end with business.  Know yourself, your strengths and what you do best.  Be able to market yourself when you need to.  Be consistent in your message and commit to your brand.   Learn how to tell a story and a great compelling one at that.

Communication Skills.  Some days you my have to write, others you may have to speak, and others you may have to present.  Be ready for each of these.  If preparation entails doing impromptu speaking to get better, joining organizations where you can practice, writing for yourself, or learning how to use PowerPoint, get started as soon as you can.  Communication is very important anywhere from our everyday interactions to the boardroom.  There may even be a time when all you have is 30 seconds for your elevator pitch.   Be ready.

Social/Networking Skills.  None of us can survive in a bubble – not in this world.  Knowing people, being able to interact and relate, sharing stories, networking, and knowing how to treat people well are all very important.  If you are in a client-serving role, it is important to be attentive, responsive  and understanding to your clients.  Being able to show that you are working with them and not just telling them what to do is also a key way to differentiate yourself.  As basic as it may seem, the Golden Rule always applies.

Do you struggle with any of these skills?  Do you excel at any of these?  What other skills have been vital to you in life and business?


12 Ways PodCamp Can Benefit You and Your Business

Registration.  Name tags.  Sign-in sheets. Driving directions.  Hotels. Free stuff.  Business cards.  Does this remind you of anything?  If you attended PodCamp Philly 2011 this past weekend at Temple University, then this is all still fresh in your mind.

PodCamp is a BarCamp-style unconference where people come together to share and learn about new media such as blogging, social media, podcasting, social networking, and videocasting.  The first PodCamp was held in Boston, Massachusetts in 2006 and today enthusiasts can catch it in cities around the world such as New York, Montreal, London, Toronto and Barcelona.  PodCamp is open to everyone – experts and novice alike.

At the event this past weekend, I spoke at one session entitled Bootstrapping 101 – Using Social Media To Innovatively Optimize Your Bottom Line.  You can see a little more about the session here.  The audience was great – interactive, curious and very willing to share information with each other.  So I left my own session with a number of takeaways, thanks to them!

With so much energy and the free-flow of knowledge, unconferences such as PodCamp are packed with advantages. Let’s take a look at some of the benefits, whether you’re attending for yourself or your business.

1. Networking – This is not a day that attendees want to forget their business cards; but with laptops, tablets, and other mobile devices welcome, it is easy to keep up with the professionals, small businesses owners, bloggers, and other content creators you’ll make connections with.

2. Best practices – As you learn from speakers and participate in discussions, you’ll get insight on how your company can better improve processes and workflow.

3. Teambuilding – These events are a lot of fun if you go with a big group because you can decide which sessions members of your group will attend and debrief to share the main ideas after.  With familiar faces around, you’re bound to have a good time.

4. Increase awareness – Nothing is worse than being out of the loop.  Sitting through the various sessions broadens your knowledge and gets you up to speed with the latest and greatest.  You’ll learn what else is out there, what others are doing, and how they’re doing it.

5. Leveraging technology and tools – Because you have the latest gadget or you’re using the newest social media tool doesn’t make you an expert.  You can get tips and tricks to better use your time and become more efficient with these tools.

6. Take the pulse of the market – Do you have a great product or service idea?  What better place to find out if it will have traction than a weekend full of energetic and opinionated people?  Maximize their feedback.

7. Branding – With the opportunity to speak and share your insight during interactive sessions, you can promote your business and position yourself as an expert and thought leader.

8. Training – Some sessions will be very specific with step-by-step guides.   This is a great way to get a crash course for yourself or your team.

9. Big picture analysis – With so many passionate people and ideas floating around, you will leave revitalized and inspired.  It is a great opportunity to take some time to reflect and rethink your overall personal or business strategy.

10. Give back and share – This isn’t all about your takeaways and what you learn.  Add value to someone else’s experience by sharing what you know.

11. Take online relationships offline.  Social media is great because of its reach and the fact that geographic location doesn’t limit who you interact with.  But nothing beats a face-to-face connection which is possible if you plan to meet up with others ahead of time.

12. Take a break, get energized and have fun!  Yes, this is what it is all about.  A community of movers and shakers who want to make a difference is bound to be magnetic!

What is your experience with unconferences?  How have they benefited you?

 


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