Tag: Delivery

Maximizing Your 30 Seconds of Air Time

Time is of the essence.  And whether it is impressing a potential client or a business partner so that you get your foot in the door, you should master how to maximize your time.  Think about what’s at stake when a company finalizes and airs a 30-second commercial.  After months of ideas, discussions and the investment of time and money, that tiny frame of time does not allow for error.  Similarly, you need to do everything within your power to deliver efficiently.  It takes practice and polishing, but knowing what to do will give you an edge.


Here are some tried and true ways for you to maximize your time and make a good impression:

Be punctual. Being late isn’t attractive.  We always remember our precious time but we should also be mindful of other people’s time.  Be early, but not desperately early.  You want a few minutes to get yourself together, acquaint yourself with your surroundings and go over your game plan in your head.

Be professional. If you’re asking someone to spare some of their time for you, make sure you convey that you mean business.  Your level of seriousness should not be questionable.  Present yourself professionally in dress and in your mannerisms.

Be on point. Whatever your message is, nobody should know it better than you.  Make sure you have a good grasp of your subject matter and challenge yourself to know more than you think you need to.  Always be ready for that question from left field.

Be succinct. It is important to communicate clearly whether you’re writing or speaking.  Take the time to time to organize your thoughts and structure how you communicate your information so it accomplishes your goal efficiently.

Be a sponge. Be open and ready to engage and learn.  Being a good listener is key; and as much as you should be able to communicate your story, it is important to be able to step back and be the student.  There is so much we can learn when we ask questions and digest the answers.

Be humble. This may seem like a universally understood truth, but not everyone is good at this in practice.  Be grateful and appreciative for your opportunities.


Why You Need Execution, Delivery and Results

So many of us crowded around a television last Sunday evening to watch the Super Bowl.  Or if you weren’t 100% into the game, you tuned in for the commercials or the half-time show. At the very least, you socialized, enjoyed camaraderie and digested enough to be part of Monday’s conversations about the game.

We saw the Packers take the lead early.  And we saw the Steelers score eventually to get close enough to make it look like a game was in order.  It added to the thrill, excitement, and competition that we all like.  How much fun would it be to see one team hold a huge lead from start to finish?

But despite the Steelers’ efforts, we saw how the game ended.  It ended with the Packers winning.

Does this make the Steelers a bad team?  Does this mean the players made bad plays?  Is this symbolic of bad coaching? There will forever be arguable reasons for the loss.  And whether or not they hold true, the fact of the matter is that the Steelers lost.  As much as we tend to applaud a valiant effort, the regard in which we hold execution, delivery and results is undeniable.

Execution. This is the process of carrying something out from start to finish.  It is one thing to have a plan, but do you take all the steps needed to see it through the end?  Do you stick at it even during the difficult times? When you have idea or say you will do something, do you work toward accomplishing it?

Delivery. This is the act of producing a final product.  And more importantly, how do you deliver?  Do you deliver quality? Do you deliver on time?  Do you deliver consistently? Do you deliver under pressure? Do you deliver despite constraints?

Results. This is the final product that comes about as a consequence of actions.  Results may be qualitative or quantitative; but ultimately, they are noteworthy for being measurable.  How well did you perform against a budget? Did your results lead to profitability and increased sales?  Did it surpass goals?  Did it indicate success?

Yes, there can certainly be victory along the way.  But at the end of the day, the action and results matter.  With that said, how would you rate your competence?  How do you perform in terms of execution, delivery and results?

Increasing Efficiency – Lose The Search For Perfection

The search for perfection would take time.  You would have to figure out how “perfection” is defined, what it entails and work toward obtaining its attributes.  At the end of the day, this process would require a consolidated effort to ensure that all the necessary components for perfection are achieved.  Surely this would mean going above and beyond.  But for what reason?

As humans, we’ve never been perfect.  We aren’t perfect.  We will never be perfect.

This isn’t easy to swallow, despite its truth and the fact that it isn’t news.  But if we can agree that as humans we can’t attain perfection, then the process to achieving perfection as noted above would be a waste of time.  With that consensus, I would like to highlight the following:

Perfection Versus Efficiency

Additional time and effort incurred while chasing after the unattainable concept of perfection negatively impacts efficiency.  Efficiency is all about doing more with less, doing more in less time and maximizing output versus input.  For instance, think about Henry Ford’s assembly line which increased efficiency in industries.  Ford enhanced the concept by having cars come to the factory workers (instead of the workers going to the cars) who gained efficiencies by performing the same tasks over and over.  With this approach, efficiencies in labor lead to efficiencies in manufacturing while reducing costs.

Efficiency and Performance

To increase efficiency, you have to remain focused on your overall objective.  If the objective is to complete Task 1 then do that without compromising quality.  You should also stay clear from Tasks 2, 3, and 4 if they aren’t necessary to finish Task 1.  When you are being distracted with another task, always ask yourself if it is necessary for you to meet your overall objective.  If the answer is no, then simply put, you know you should leave it alone.

Increasing efficiency is always a priority.  Whether you work for yourself or you work for a company, it is always relevant.  By extension, efficiency affects performance because it is measurable and can provide information about actual versus budget, effectiveness of strategic efforts and operational performance.  All of this information makes it easier to manage and improve efforts.


Let’s summarize.  If you have any inclination to seek perfection, stop now.  It will negatively affect your efficiency.  If efficiency is your performance measure, anything outside of meeting that objective should be eliminated.  Increasing efficiency is a vital component of operational, organizational and strategic objectives; and efficiency results provide information to better manage and react to these objectives.

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